July 18, 2011
Self storage, first month free!
Giving away storage free for a month may seem like a bad business practice. Why would you ever give away the only thing you sell when you’re a for-profit business? How many gas stations or grocery stores do you see doing this?
It’s actually a very clever technique, and it works well anytime a customer makes a long term commitment to a vendor. It’s the same reason law schools give away so many merit-based scholarships to incoming students.
They get you in the door, using their services, and then poof! You have to start paying huge cash – or change your lifestyle. Whether it’s a lifestyle change that involves spending a weekend or two emptying out a storage unit, or dropping out of law school – which I did recently – it’s not something anyone would really prefer to do.